These SP Cards were created with the aim of communicating the current corporate guidelines to the agency’s staff. Each of the 43 cards shows an individually designed motif on the front, which creates a diverse overall image in combination with the other cards. The back of each card features a text related to a specific guideline. Their layout consistently follows the agency’s corporate design. By contrast, the motifs on the front were designed by a team of creative professionals without any design brief in just one day, making the process a team building and employer branding exercise in one go.