Client: Junior Chamber International Basel Handelskammer beider Basel, Basel, Switzerland
Corporate Identity
schön / nice
A corporate design has been developed for the northern German small town of Schöningen with the aim of making it more known and changing its image. The initiative conveys a genuine impression of the town and emphasises its attractive characteristics. The logo plays with a unique feature, the presence of the German word “schön” (nice) in its name, by making it visually prominent. Bright colours are used to present the various areas of town. Furthermore, a shifting combination of three adjectives, together with an appropriate message, is a significant feature of the corporate design.
Credits
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Client:Stadt Schöningen
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Design:Lockstoff Design GmbH, Grevenbroich
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Creative Direction:Susanne Coenen, Nicole Slink
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Graphic Design:Susanne Coenen, Nicole Slink