Client: Junior Chamber International Basel Handelskammer beider Basel, Basel, Switzerland
Corporate Identity
Deutsches Historisches Museum
The German Historical Museum has a new corporate identity which stresses its dynamism. The central feature is a new logo, designed to arouse curiosity. The abstract nature of the “D” communicates a dynamic approach to the recounting of history which works both inside and outside the physical confines of the museum. It embodies the diversity of themes and multiple perspectives. A wide spectrum of colours, a modern typeface and direct pictorial language combine to entice visitors from around the world to discover German history from a variety of perspectives.
Credits
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Client:Stiftung Deutsches Historisches Museum, Berlin
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Design:Thoma+Schekorr GmbH, Berlin
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Creative Supervising/Management:Nils Schekorr
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Creative Direction:Daniel Thoma
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Strategic Planning:Marianne With
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Design Team:Eva Hoefer, André Metzen, Moritz Schimpf, Christine Wenning