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Hammer! Die volle Wucht der Reformation Hammer! The full power of the Reformation

[Corporate Design]


Staatliche Geschäftsstelle „Luther 2017“, Wittenberg


kleiner und bold GmbH, Berlin

Creative Direction

Tammo F. Bruns

Design Direction

Robert A. Schaefer

Graphic Design

Annika Beste, Marcel Hillebrand, Michaela Patzner

Project Management

Nicolas Glagow

2017 marks 500 years since Martin Luther is said to have nailed his thesis to the door of Wittenberg’s castle church. For this anniversary, three museums set up exhibitions on “Reformation”. To target a wide audience, an eye-catching umbrella brand was created using a bold key visual – the hammer. It refers to the historic event, furthermore “Hammer!” translates into “awesome”. The brand bundles all marketing activities and still allows the museums to communicate their own motifs.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.