01-02565
Click on image to view high resolution
01-02565
Click on image to view high resolution

Positive Film Festival

[Corporate Identity]

Client

Positive Film Festival, Kyiv

Design

Saatchi & Saatchi Ukraine, Kyiv

Account Management

Marina Valeyeva

Creative Direction

Kosta Schneider

Graphic Design

Mykola Kovalenko, Alexander Litvin


The idea of the corporate identity for the Ukrainian “Positive Film Festival” is based on the most memorable characters in the world of cinema. The main design elements are small, funny cartoon characters, all created in the same unique style. Their smiles are supposed to bring joy and positive emotions to a wide audience. The corporate identity is immersed in an atmosphere of happiness. A world of pleasant colours gives the corporate design the desired sense of ease, while the dynamic lines of the motifs symbolise joy in life.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back