01-02932
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01-02932
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01-02932
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01-02932
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01-02932
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SNGP Company

Corporate Identity

Client

OJSC Severneftegazprom, Moscow

Design

Ermolaev Bureau, Moscow

Creative Direction/Graphic Design

Vlad Ermolaev

Project Management

Victoria Ermolaeva

The aim of the SNGP Company is the development and construction of infrastructure for one of Russia’s largest oil-gas-condensate fields. The main challenge of the creative brief was to keep the original shape of the logotype and the corporate colours. The redesign of the logotype’s proportions led to a new design system, while the length of the words in the company’s name – “sever”, “neft” and “gazprom” – created a grid for graphic compositions. The visual identity system is based on compositions that integrate points as well as vertical and horizontal lines, reflecting the company’s activities in an abstract way.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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