kING Cultural and Congress Hall
IKuM – Ingelheimer Kultur und Marketing GmbH, Ingelheim am Rhein, Germany
Fuenfwerken Design AG, Berlin/Wiesbaden, Germany
The corporate design of kING, a new hall built for cultural events and congresses in the town of Ingelheim am Rhein, has been reduced to the essentials, and its timeless black and white contrast gives it a powerful appearance. The eye-catching word and design mark puts the controversial and much-discussed name into a contemporary context. The minimalism of the design serves as a striking and recognisable bracket, at the same time giving individual events a lot of space to present themselves. Thus, the corporate design, in its applications on posters, flyers and the website, comes alive as a vibrant whole.