01-0479
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01-0479
Click on image to view high resolution
01-0479
Click on image to view high resolution
01-0479
Click on image to view high resolution
01-0479
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Bloom Identity – Die Markenkraft entfalten Bloom Identity – Developing brand strength

[Corporate Design, Corporate Identity]

Client

Bloom Identity GmbH, Bern

Design

Bloom Identity GmbH, Bern

strategic concept/positioning

Maneka Fahrer Bruno

creative direction/art direction

Rahel Grünig

graphic design

Benjamin Scheurer, Janine Meier


Bloom Identity helps companies to recognise and evolve the emotional strength of their own brand – from a budding flower to a full blossom. This principle was also applied to the design approach of their own corporate identity. The particular folding of the stationery, the business cards and self-promotion materials invites the recipient to unfold and discover the message, underlining the philosophy of the agency’s claim. The floral logo with a griffin brings the agency name to life and allows for a wide range of printing and design options on different kinds of paper.

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