Petőfi Literary Museum –
Kassák Museum, Budapest
The Kassák Museum offers a broad and diversified insight into the spirituality of Lajos Kassák, a Hungarian avant-garde author, artist, newspaper editor and designer. The corporate design for Kassák’s 125th anniversary is inspired by his constant conflict with political powers. In the logo the exclamation mark, a symbol also frequently used by the artist, stands for the alertness of the human, who reacts to his environment in a comprehensive manner. An element of the letter “K”, the arrow, directs attention to this message.