Daylight Design, San Francisco
The most important thematic aspect for BespinGlobal´s branding development is the concept of a “dynamically generated cloud symbol” that responds uniquely to variable conditions and environments. Rather than a single symbol for a cloud, this dynamic element of the brand identity serves as both a visual and a symbolic anchor for a flexible, ever-changing service environment. Furthermore, the invisible process of a bit of data being transferred to the cloud is expressed visually by using a single dot and a bold, solid arrow. This creates a sense of credibility and stability by emphasising the brand´s core competence in expert cloud management platforms and services.