02-01099
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02-01099
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02-01099
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02-01099
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02-01099
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Welcome to the world of µ

[Brand Design]

Client

Royal Mosa, Maastricht, Netherlands

Design

Zuiderlicht, Maastricht, Netherlands

Digital Concept

Martin Wiersma

Graphic Design

Bert van der Veur

Photography

Gregor Ramaekers, Maastricht, Netherlands

Project Management

Eric Uijterwaal

Strategic Planning

Martijn Kagenaar

User Experience Design

Ron Wiersma


The brand design “Welcome to the world of µ” was developed for Royal Mosa, a Dutch tile manufacturer. It highlights the innovative properties of the µ tiles as they change in appearance in response to shifting daylight intensity and angle. Starting from the name-giving letter µ of the Greek alphabet, the entire communication is aimed at visualising both the underlying inspiration and the experimental aspects. The brochure features a time lapse of the µ floors documented over a 24-hour period. The website boasts three interactive tools showcasing µ changing in relation to viewing angle, time and environment.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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