Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Identity
Putuo Mountain
Putuo Mountain, also known as the “Buddhist Land of the South Sea”, is a sacred place of Buddhism and a famous summer resort in China. The landscape is surrounded by Kwan-yin region atmosphere that offers spectacular views, which is also included in this advertising campaign. The elements of Kwan-yin and the lotus leaf were combined to create a contour map, resulting in strong symbolic expression. The outline of the logo is the map sketch of the nearby Potala golf resort, which also looks like a lotus leaf. Royal blue was chosen to express the power of intuition and faith, reinforcing the Putuo Mountain image.
Credits
-
Client:Putuo Mountain, Potala Golf Resort
-
Design:ZhengBang Creative (Beijing) Branding & Technology Co., Ltd., Beijing