Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Concept
Zhong Pin Tang
The goal of the Zhongpintang advertising campaign was to develop an effective and identity-defining logo that embraces China’s culture. This was achieved by aligning three Chinese characters vertically to create a logo that looks like the impression of an imperial jade seal. All products marked with this logo convey a vivid image of the Far Eastern country and its rich cultural heritage. Due to its royal associations in China, yellow was chosen to establish a sense of trust.
Credits
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Client:Zhong Pin Tang
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Design:ZhengBang Creative (Beijing) Branding & Technology Co., Ltd., Beijing