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The Shirt Factory

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The goal in creating a new logotype for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun and which became popular in the 1980s and 1990s, was to revitalise the brand for a relaunch in the Swedish market. The main element in the logotype is a detailed crest fashioned from tailoring equipment. This crest visualises quality and attention to detail, and paired with the yellow colour and strong typography, the new brand signals a youthful confidence that makes it stand out among the competition.

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