Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Logo
The Shirt Factory
The goal in creating a new logotype for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun and which became popular in the 1980s and 1990s, was to revitalise the brand for a relaunch in the Swedish market. The main element in the logotype is a detailed crest fashioned from tailoring equipment. This crest visualises quality and attention to detail, and paired with the yellow colour and strong typography, the new brand signals a youthful confidence that makes it stand out among the competition.
Credits
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Client:The Shirt Factory AB, Stockholm
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Design:Bold, Stockholm
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Creative Direction:Oskar Lübeck
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Graphic Design:Richard Feldéus, Nick Greening
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Account Executive:Carl-Fredrik af Sandeberg
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Account Management:Yvonne Rietz