02-01851
Click on image to view high resolution
02-01851
Click on image to view high resolution

Oschadbank

[Relaunch]

Client

Oschadbank, State Savings Bank of Ukraine, Kyiv

Design

FEDORIV, Kyiv

Design Concept

Vitaliy Parfilev

Interactive Art Direction

Yuri Lence

Motion Design

Yura Homovsky

Project Management

Olesya Motorna

Screenwriting/Copywriting

Olya Paholok

Strategic Vision

Andriy Fedoriv

Team Lead

Arkadij Pasechnik

Oschadbank is the Ukrainian State Savings Bank, employing 35,000 staff and providing 100 per cent stateinsured savings. The bank implemented cutting-edge technologies and opened innovative branches, which made a rebranding necessary. The repositioning of the brand is based on the slogan “My bank. My country.” The visual identity was intentionally reduced to a word mark. In addition, the colour palette, ranging from bright yellow to traditional deep green, conveys a contemporary identity and is reminiscent of the Ukrainian national flag.

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