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bago – recycling plastic bag lab

[Brand Design]
[Red Dot: Junior Award]


Ming Chuan University, Taoyuan City, Taiwan


Hsiao Han Kao, Hsien Yu Ho, Yu Jung Chen, Yi Tyng Wu, Ming Chuan University

Supervising Professor

Yang Bing Jan

In Taiwan, an average of about 18 billion plastic bags are used per year. Only about seven per cent of these are recycled. In order to counter this trend, bago brand accessories are produced from plastic waste. Along the same lines, special “style books” have been designed to enhance the image of the brand. The carefully composed printed editions express a sense of fashion and highlight the value of the product range. The dominating earth tones and the colour green match the brand spirit of restraint and sustainability.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.