02-02448
Click on image to view high resolution
02-02448
Click on image to view high resolution
02-02448
Click on image to view high resolution
02-02448
Click on image to view high resolution

Botong Dosirak

[Brand Identity]

Client

Simple Project & Co, Seoul

Design

Simple Project & Co, Brand Marketing & Design Team, Seoul

Creative Direction/Art Direction

Hyunjin Lee

Graphic Design

Hyunjin Lee, Hyewon Lee

Photography

Sangjae Lee

The Botong box lunch concept emphasises the idea of serving delicious takeaway food from different countries. Representing the box lunch, the black square gives the logo a distinctive frame. The Korean, English and Chinese characters within the square symbolise the international character of the brand. In contrast to the white packaging, the logo looks particularly upmarket and high-quality. On uniforms, print-outs and online media, the brand design creates an attractive visual identity, which is to entice customers into focusing on the quality of the dishes.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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