[Brand Design, Key Visual]
Hongyi Invest Company, Shanghai
BAE is the name of an innovative brand providing products for children under the age of ten. Although the logo consists of just two rings, it contains profound connotations. Through a combination of graphics and an expanded use of the logo’s components, visual content is presented in a minimalist form. The refreshingly plain colours represent the innocence and sunny disposition of children. A rich and varied visual expansion injects vigour into the brand and expresses a simple yet deep love for children, thus greatly enhancing the connotations of the brand.