02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution
02-02893
Click on image to view high resolution

Book Monster

Brand Identity

Client

Bookmonster.com, California

Design

Design Park Communications, Seoul

Creative Direction

Young Chae

Graphic Design

Yoonjung Ahn, Jinsuh Chung


Book Monster is a buy-and-sell service for used books, CDs and DVDs that operates both online through a website and offline in real bricks-and-mortar stores. The brand design revolves around a one-eyed monster which ensures a high level of consistency and recognition. Depending on the situation and task to fulfil, the friendly monster takes on various shapes and forms, which turns the selling and buying experience into an amusing adventure, based on the concept “Surprising Discovery”. Yet throughout, the monster remains a unique icon, given its one round eye and its striking yellow colour.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

back