02-03452
Click on image to view high resolution
02-03452
Click on image to view high resolution

Baskin Robbins Korea

[Brand Identity]

Client

BR Korea Co., Ltd., Seoul

Design

SPC Design Center, Seoul

Concept

Alessandro Mendini, Atelier Mendini, Milan

Creative Direction

Joong Gyu Kang

Graphic Design

Eugenia Rhee, Eun Young Bae, So Yeon Yu

Project Management

Hee Soo Hur

This new identity design of Baskin Robbins was created by the well known designer and architect Alessandro Mendini. It was a relaunch that was an opportunity to, once again, highlight the brand’s concept of ice cream by using the beauty of curves. Mendini’s designs always strive to see the world through the eyes of children and this philosophy is directly reflected in the branding. Bold colours and unique characters characterise a distinctive product world, the versatile motifs of which appeal to the target group and encourage collecting.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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