Die Neue Sammlung
[Brand Concept, Brand Identity]
Die Neue Sammlung – The Design Museum, Munich
Bureau Mirko Borsche, Munich
This new corporate identity confidently reflects the Museum’s international significance and its new programme. The slight change in name, from “Die Neue Sammlung - The International Design Museum” to “Die Neue Sammlung - The Design Museum”, stands for concentration and focus. Since a part of the wording is English, the adjective “international” is dispensable. The uniqueness of the logo has been achieved using a surprising visual solution: the German part of the logo is rotated by 180 degrees. And together with the English part, a compact word mark comes into existence, the capital letters of which highlight the significance of the museum.