Seoul Grand Park, Gwacheon City, Gyeonggi Province
Jeongkee Park, Sewoong Kim, Minjung Kim, Joonwoo Park, Seoul
This new brand design is the result of the attempt to visualise the graphic identity of Seoul Zoo in a pictorial alphabet. The design identifies the location using graphic letters in order to establish Seoul Zoo’s identity as a unique brand. The graphic motifs are illustrations of basic shapes and characteristics of animals and plants. Additionally, the design adopts drawing styles which employ the look of Chinese characters in order to finally create a unique alphabet. Trying to harmonise Eastern and Western characteristics, Egyptian art styles were borrowed, such as a mix of front and side views.