02-03694
Click on image to view high resolution
02-03694
Click on image to view high resolution
02-03694
Click on image to view high resolution

Café GA:b

[Brand Concept]

Client

Cafe GA:b, Seoul

University

Columbus College of Art and Design, Columbus, Ohio

Design

Minhwan Lee, Columbus, Ohio

Supervising Professor

James Lutz

Coffee is a popular drink which can be enjoyed at any time and any place. The rebranding for the Korean Café GA:b combines both aspects, time and place, with the theme of coffee. Backed by the slogan “How’s the weather today?”, the circular logo emphasises that coffee is a suitable choice at any time of day or night as well as in any weather – and thus communicates the long opening hours of the cafés. The “everywhere” is represented by illustrations of four metropolises, which are pictured on the coffee cups.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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