02-04007
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02-04007
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02-04007
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02-04007
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02-04007
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Finding Mr. Yeonggamnim

[Brand Identity, Brand Stationery]

Client

PRGATE, Seoul, South Korea

Design

PRGATE, Seoul, South Korea

Concept

Gahyun Park

Creative Direction

Eunjeong Kim

Strategic Planning

Yunjeong Kang

Visual Design

Jaeyeon Choi


Conceived as a holistic experience, “Finding Mr. Yeonggamnim” visualises the aspect of “inspiration” personified by an old man. The brand and identity design wants to encourage people to constantly seek inspiration and funnel it into singular ideas. The logo builds on the Korean consonants that make up the word “Yeonggamnim”, while the circle symbolises the unique perspectives each person has of the world, inspirations that are captured within the square frame. In this brand design, yellow and black are juxtaposed to represent the shimmering inspirations found in everyday moments.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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