Tea Funny World, Moscow
Ermolaev Bureau, Moscow
Tea Funny is the largest company to introduce bubble tea to the Russian market. This drink was invented and became very popular on the island of Taiwan in the 1980s. A comprehensive brand relaunch now aims at an expanded target group of young people aged 16-24 in Russia. A simple but varied graphic design was developed for the product. The monochrome design in red has a strong emotional appeal, while the comic-style visuals symbolise the different flavours. A specifically developed font completes the concept.