02-2523
Click on image to view high resolution
02-2523
Click on image to view high resolution
02-2523
Click on image to view high resolution

Hagiwara Butcher

[Brand Identity]

Client

Hagiwara Butcher, Kamakura City, Kanagawa Prefecture

Design

SPREAD Ltd., Tokyo

art direction

Hirokazu Kobayashi, Haruna Yamada, SPREAD

graphic design

Hirokazu Kobayashi, Haruna Yamada, Satoko Manabe, SPREAD

interior design

Shinsuke Fujii, Design Eight Co., Ltd.

When its shop was refurbished, a new brand identity was created for a butchery with a long tradition in Kamakura, Japan. The logo and advertising displays as well as packaging were redesigned. In order to familiarise the customers with the company history, the distinctive logo features two roofs symbolising the two butcher families. It is also used as a graphic pattern on the packaging materials. This creates a contemporary brand appearance, which communicates the company’s tradition in an aesthetically pleasing way.

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