03-02868
Click on image to view high resolution
03-02868
Click on image to view high resolution
03-02868
Click on image to view high resolution
03-02868
Click on image to view high resolution

Guitar Center – Elevator Musicians

[Content Marketing]
[Red Dot: Junior Award]

University

SCAD Savannah College of Art and Design, Savannah, Georgia, USA

Design

Bryson Schmidt, Hannah Gilbertson, Mikayla Lapierre, Nick Taormina, SCAD


Many musicians are elitists about their genre, which can be discouraging to other musicians. On the other hand, the musical instrument retailer Guitar Center supports all creators – this is the core statement of this short advertising clip. The hero is a likeable nerd, who, thanks to his music store, can become an achiever in his special field: background music. Nostalgic sepia shades, close-ups and a sense of story-telling characterise the authentic and slightly eccentric atmosphere of the film.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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