Print Campaign
Iconic Leica Pictures
The print campaign Iconic Leica Pictures aims to promote the uniqueness of the brand and demonstrate respect for the centenary of small-frame photography. In order to stress the association with Leica photography, this campaign illustrates the history of collective visual memory by using only typography. Thus, the first word in a chain of associations is shown and instantly starts a search for the following one. Threeword sequences – such as “Sailor”, “Nurse”, “Kiss” – immediately illustrate the logic of iconic Leica pictures.
Credits
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Client:Leica Camera AG, Wetzlar
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Design:Geometry Global Germany, Frankfurt/Main
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Chief Creative Officer:Christian Mommertz
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Creative Direction:Felix Dürichen, Anita Stoll, Jutta Häussler
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Deputy Managing Director:Maik Hofmann
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Account Management:Tim Eisenhauer
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Art Direction:Oliver Rapp, Sabine Brinkmann, Nina Grün, Sabine Bartels, Mona Pust
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Text:Philipp von Buttlar