Print Campaign
Dogs on a Bus
The advertising campaign “Dogs on a bus” promotes the unique advantage of the client berlinlinienbus.de over their competitors: it is the only long-distance coach operator that allows dogs on board. In order to visualise this, the print campaign shows dogs in front of a counter trying to buy a bus ticket. On the assumption that the dogs would not be allowed on the bus, they have been dressed up like humans by their owners. Thus, a humorous look was created that positions berlinlinienbus.de as a fun and friendly way to travel.
Credits
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Client:DB Mobility Logistics AG, Berlin DB Regio AG, Frankfurt/Main
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Design:Scholz & Friends
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Marketing:Oliver Schmidt, Sabine Vischer, Guido Verhoefen, Sigrid Grimm
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Creative Direction:Martin Pross, Matthias Spaetgens, Lina Jachmann, Mathias Rebmann
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Art Direction:Lidia Koesling
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Text:Sebastian Stelzer
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Photography:Sebastian Magnani, Zurich
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Image Editing:Sebastian Magnani, metagate
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Account Management:Matthias Hennes, Janin Brauer