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The Back Story

[Digital Campaign]
[Red Dot: Junior Award]


LASALLE, College of the Arts, Singapore


Yuhui Wang, LASALLE, College of the Arts

Singapore is home to five million people with various lifestyles. “The Back Story” project campaigns for each fellow citizen to be treated with respect and understanding. Numerous people are introduced through photos or video portraits in the one-minute clips on social media, and the guiding concept of “back” runs like a common thread throughout the campaign. The title deliberately shows the people contributing their stories from behind. This perspective hopes to evoke the unpleasant feeling that people have when others talk behind their backs.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.