Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Food Packaging
Mack’s Premium
Mack’s Premium is a new range of high-quality muesli from a traditional craft bakery in southern Germany. The goal behind the design was to create unique, creative and recognisable packaging that communicates the high quality of the product in a surprising way. The different flavours are represented by small, friendly figures who lend each kind its own unique character. The illustrations are light-hearted but not childlike while still embodying maturity – ideal for muesli that is healthy, tasty and organically grown.
Credits
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Client:Handwerksbäckerei Mack, Westhausen
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Design:Shuttle Design Studio, Würzburg
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Art Direction:Christian Nath
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Project Management:Philip Grob
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Photography:Thomas Berberich