04-00631
Click on image to view high resolution
04-00631
Click on image to view high resolution
04-00631
Click on image to view high resolution

Zore Zalo

[Beverage Packaging]

Client

Zore Zalo, Heraklion, Greece

Design

busybuilding, Athens, Greece

Account Management

Effie Komninou

Copywriting

Sissy Caravia

Creative Direction/Art Direction

Dimitris Gkazis

Printing

Paris Orfanos, La Petite Jumelle, Athens, Greece (Box), George Kouvelas, KOUVELAS S.A., Athens, Greece (Bottle)

Production Supervision

Akis Kantartzis


Zore Zalo is a grape-based alcoholic aperitif, containing approximately 43 per cent alcohol per volume. The objective was to create packaging that clearly illustrates the aperitif’s character and highlights its peculiarity. The name comes from the Cretan dialect and means “difficult step”, reflecting the elaborate and handcrafted way in which Zore Zalo is produced exclusively on the island of Crete. The packaging design aims to express, in a minimalistic way, these product features and particu- larly the full flavour and purity, which result from its organic production, thus vividly highlighting its bold, masculine character.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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