Viola Brändli, Niederhasli
clear of clouds gmbh, Zurich
The pharmacist Viola Brändli created two organic muesli varieties that are known in Switzerland as the brand “Frau Brändli – healthy & crispy”. A recyclable cardboard sleeve is wrapped around the resealable, hermetic and light-resistant Doypack bag. The packaging design distinguishes itself from more conservative competitors in the market: the black background and vivid, colourful fruit images underline the high quality of the product, while the label is marked by the bold name and self-confident wording. Last but not least, the picture of the muesli mix displays what the consumer can expect from the content.