04-00727
Click on image to view high resolution
04-00727
Click on image to view high resolution

Frau Brändli

[Food Packaging]

Client

Viola Brändli, Niederhasli

Design/Concept

clear of clouds gmbh, Zurich

The pharmacist Viola Brändli created two organic muesli varieties that are known in Switzerland as the brand “Frau Brändli – healthy & crispy”. A recyclable cardboard sleeve is wrapped around the resealable, hermetic and light-resistant Doypack bag. The packaging design distinguishes itself from more conservative competitors in the market: the black background and vivid, colourful fruit images underline the high quality of the product, while the label is marked by the bold name and self-confident wording. Last but not least, the picture of the muesli mix displays what the consumer can expect from the content.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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