Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Music Packaging
The Circle Concept for the Berliner Philharmoniker Recordings
In 2014, the Berliner Philharmoniker founded its own music label, and in doing so broke new ground in the marketing of classical music. A timeless and elegant corporate identity was developed for the label. The packaging design is derived from the orchestra’s logo and encompasses nearly all music media formats: vinyl, CD, DVD, Blu-ray and downloads. A music book allows lovers of classical music to experience the music of this philharmonic orchestra in an individual way. A handmade vase by the renowned KPM Königliche Porzellan-Manufaktur was created especially for the cover and booklet design and is itself available as a limited edition.
Credits
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Client:Berlin Phil Media GmbH
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Executive Producer:Olaf Maninger, Robert Zimmermann, Felix Feustel (Project Manager)
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Corporate Design/Product Design:Scholz & Friends
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Executive Creative Direction:Wolf Schneider
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Art Direction:Ralf Schröder, Olivier Nowak, Désirée Denner, Jürgen Krugsperger
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Text:Jens Agotz
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Account Management:Yvonne Haupt
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Production:Benito Schumacher
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Photography:Attila Hartwig
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Illustration/Design:Matthias Dotschko, Thomas Wenzel, Königliche Porzellan-Manufaktur Berlin
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Manufacturer:Eberl Print GmbH