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[Food Packaging, Label Design]


Hillesheims Kapsel-Manufaktur e.K., Wiesbaden, Germany


Visuelle Logik / Agentur für Gestaltung /, Stefanie Schaffer, Wiesbaden, Germany

Creative Direction

Stefanie Schaffer

SpiceCaps contain a high-quality blend of spices in hand-filled gelatine capsules to ensure the correct level of seasoning and to deliver long-lasting flavour. The packaging design supports the product’s premium positioning: a warm colour palette presents the eight different meals and flavours, while the use of a matte paper stock delivers a delightful tactile experience that helps convey home-made quality. The lid-top label includes the producer’s logo, which uses a chalk font to emphasise its handmade character. The primary SpiceCaps logo on the front label rests within a square black panel.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.