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Scientific & Technological Pharmaceutical Company, Saint Petersburg, Russia


:Otvetdesign, Saint Petersburg, Russia

Account Management

Aleksandr Bakin

Art Direction

Arina Yushkevich

Creative Direction

Vladimir Fedoseev

Graphic Design/Concept

Ksenia Ohotnikova

For this medicinal product line, a new packaging design was developed. As part of the design a functional system based on the cryptographic alphabet was created, allowing the full product line to be simply and clearly marked. By encoding pharmacological properties, drug formulation and mode of administration into the symbols, a new medical language was created for medical professionals that is well structured and user-friendly. This system is easy to understand and remember, containing just a few elements. The minimalistic packaging design focuses on its instructive function. It is designed in black and white and features additional identification colours.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.