Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Food Packaging
Sky-High
An emotionally appealing packaging design that evokes associations of childhood was developed to underline the naturalness of Sky-High milk products. Since milk is a typical drink from childhood, the packaging conveys the image of a promising, natural product without preservatives. The eye-catching lettering of the name is complemented by watercolour illustrations, which tell stories from childhood and even look as if they were drawn by a child. The overall appearance supports an authentic brand character that clearly stands out from the competitors.
Credits
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Client:MinskOblProduct, Moscow
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Design:Depot WPF, Moscow
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Creative Direction:Alexey Fadeev
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Art Direction:Vera Zvereva
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Text:Anastasia Tretyakova
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Account Management:Ksenia Parkhomenko