Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Food Packaging
Norður Salt
Norður Salt uses a unique sustainable method to produce pure sea-salt flakes from Arctic sea water and geothermal heat. The process was invented in Iceland in 1753 but forgotten for centuries. The packaging is made with a unique glue-free folding method, aligned to the notion of an eco-friendly product and also allowing the front panel to open outward for easy access. The key visual of the mermaid comes from Nordic mythology and illustrates the brand’s benefits: purity, freshness and rich complexity.
Credits
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Client:Norður & Co., Reykjavík
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Design:Jónsson & Le’macks, Reykjavík
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Creative Direction:Albert Muñoz
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Art Direction:Albert Muñoz
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Editorial Work:Huldar Breiðfjörð, Gísli Árnason
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Graphic Design:Thorleifur Gunnar Gíslason, Siggi Odds
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Illustration:Mark Summers
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Product Design:Jón Helgi Hólmgeirsson