Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Beverage Packaging
Coca-Cola Sochi 2014 Olympic Winter Games
With the aim of promoting Coca-Cola at the Sochi 2014 Olympic Winter Games, a packaging design was created that clearly communicated partnership with the Olympic Games but also distinctly originated from Coca-Cola. The packaging design unites the Dynamic Ribbon with poses by the winter athletes: radiating lines echo the ribbon and are transformed into the shape of an athlete, thus conveying a sense of speed and motion. The motifs were featured on packaging, in-store displays and merchandise.
Credits
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Client:The Coca-Cola Company North America, Atlanta
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Design:Turner Duckworth, London/San Francisco
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Creative Direction:David Turner, Bruce Duckworth, Sarah Moffat
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Design Director:Brian Steele
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Graphic Design:Brian Steele, Melissa Chavez
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Illustration:Thomas Hennessy