04-02763
Click on image to view high resolution
04-02763
Click on image to view high resolution
04-02763
Click on image to view high resolution

Danner Woman

[Print Campaign]

Client

Danner, Portland, Oregon

University

SCAD Savannah College of Art and Design, Savannah, Georgia

Design

K. C. Thompson, SCAD

This advertising campaign for Danner, a manufacturer of work and hiking shoes, targets outdoor women with a sense of adventure. The print ads were created to encourage the reader to take photos while on outdoor trips, and then post them on the client’s Instagram page – a corresponding hashtag is named. The large-format advertising photos, showing ladies’ legs in hiking shoes overlaid with a bold, empowering claim, are designed to spread campaign awareness.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back