04-02979
Click on image to view high resolution
04-02979
Click on image to view high resolution

For Those Who Hate Going Twice

[Print Campaign]

Client

Fiat Group Automobiles Germany AG, Frankfurt/Main

Design

Leo Burnett Germany, Frankfurt/Main

Art Direction

Hugo Moura, Till Rothweiler

Chief Creative Officer

Andreas Pauli

Creative Direction

Jörg Hoffmann, Daniela Ewald

Text

Andreas Daum


This print campaign for the Fiat Ducato is inspired by the phenomenon that people, when they have to bring many items from one place to another, rather carry everything at once instead of going twice. That is particularly true for the clients of this brand, including craftsmen, construction workers and small business owners. The image motifs depict people who stack their tools and wares in an almost artistic way to transport them. This series of ads thus demonstrates the load capacity of the commercial vehicle in a surprising and memorable manner.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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