04-03131
Click on image to view high resolution
04-03131
Click on image to view high resolution
04-03131
Click on image to view high resolution
04-03131
Click on image to view high resolution

First Movers

[Print Campaign]

Client

Samsung Electronics, Schwalbach

Design

Cheil Germany GmbH, Schwalbach

Art Direction

Miriam Preissinger, Daniel Gumbert

Chief Creative Officer

Roland Rudolf

Copywriting

Christopher Daniel Drücks

Executive Creative Direction

Thomas Schröder, Jörn Welle

Marketing Service Director

Hong Seuk Lim


Tools and devices have always fuelled both innovation and evolution. This print campaign by Samsung gives an eye-twinkling nod to the first movers in the history of early humankind. The images show a Neanderthal man dressed like a fashion model posing with the company’s products, communicating that the brand is an accelerator in technical advancement. The advertisement ran in fashion and men’s magazines during the world’s largest consumer electron-ics fair IFA in Berlin, complementing a special brand promotion in the KaDeWe luxury department store.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back