04-03693
Click on image to view high resolution
04-03693
Click on image to view high resolution
04-03693
Click on image to view high resolution

Vector Coded Ads

[Integrated Campaign]

Client

Vector Informatik GmbH, Stuttgart

Design

Publicis Pixelpark, Munich

Account Management

Beate Ernst

Art Direction

Maja Lindemann

Creative Direction

Manfred Feiger

Executive Creative Direction

Stephan Ganser

Production

Stefan Pulster

Text/Concept

Reinhard Putscher

Vector is a huge employer in the IT sector and a technology partner to the global automotive industry. However, it is virtually unknown among career starters. With the aim of lending the company a striking appeal as an employer brand, this campaign speaks directly to potential applicants in their programming language of choice – from Java to C++. The self-made feel of the campaign does not come across as advertising but rather as a dialogue between experts – with confident statements that repeatedly highlight the unique mindset of the people at Vector.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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