04-04070
Click on image to view high resolution
04-04070
Click on image to view high resolution
04-04070
Click on image to view high resolution

Namyangaloe MAX-P

[Packaging]

Client

UNIVERA, Seoul, South Korea

Design

UNIVERA, Seoul, South Korea, Designtea, Seoul, South Korea

Creative Direction

Woo Jae Kim, UNIVERA

Graphic Design

Gun Woo Yoon, Do Yeon Kim, UNIVERA, Ha Soo Kim, Designtea


Namyangaloe MAX-P is a healthy functional food containing aloe vera to support the immune system. The traditional brand has been in existence for more than 31 years. The redesign of the packaging faced the challenge of conveying the trustworthy quality of the products in a modern way. Graphics based on geometric patterns symbolise the interaction of different ingredients. This results in coloured shapes which are combined in various ways, and which in their harmonious overall impression lend both the boxes and the bottles a dynamic character.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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