04-04421
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04-04421
Click on image to view high resolution
04-04421
Click on image to view high resolution
04-04421
Click on image to view high resolution

Maotai Xiyan

[Beverage Packaging]

Client

Kweichow Moutai Co., Ltd., Renhuai, Guizhou, China

Design

Shenzhen Yuto Packaging Technology Co., Ltd.,, Shenzhen, China

Art Direction

Yingsong Chen

Graphic Design

Long Jiang, Tao Wu

Head of Marketing

Shuo Yu

Programming

Yanfei Cheng

Technical Direction

Zhaohui Yu


This artistic packaging highlights the premium quality of this rice wine, which is well known in China. Its design concept shares the aesthetics of traditional Chinese culture and makes use of familiar Chinese elements in order to express its deep cultural connection. The traditional elements incorporated in the design include the lucky magpie, the phoenix (king of birds), the Acacia confusa tree, auspicious clouds and peonies. The detailed and colourful illustrations against a white background express vitality and vibrancy, a theme that runs through the ancient legends of China.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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