Beverage Packaging

Distil Your World London Collectors Pack – The Macallan

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The challenge of this project was to discover and capture the essence of London, its flavours, people and culture, and to “bottle” all of this in a single malt whisky paired with a unique gastronomic experience. London is the second chapter of “Distil Your World”, a documentary series launched on Amazon Prime Video. The idea of this packaging design reflects the complex journey through London, comprising multiple layers of content on places, people and flavours. The journey begins with an overall view of London on a true-scale map and then zooms in on its essence: the whisky that “embraces” the city as a backdrop.

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