04-2171
Click on image to view high resolution
04-2171
Click on image to view high resolution
04-2171
Click on image to view high resolution

Collection Chandra Kurt

[Label Design, Packaging]

Client

Provins Valais, Sion; mediaGene, Zurich

head of marketing

David Genolet,
Provins Valais, Sion

project management

Chandra Kurt,
mediaGene, Zurich

text

Chandra Kurt

design/concept

clear of clouds,
Zurich

creative direction

Larissa Kuhl,
Stefan Huser

The “Collection Chandra Kurt” is a tribute to one of Switzerland’s oldest wine regions, the Valais. Traditional Valais wine varieties are presented in a contemporary vinification for a young, international target group. The appearance reflects this idea and connects tradition and trend into a reinterpreted vintage look with original photographs from the province of Valais. Further design elements are the stories about the rare Swiss grape varieties on the label; they also explain the collaboration of the winemakers with the wine writer Chandra Kurt. The label design celebrates Swiss wine without resorting to stereotypical clichés.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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