04-2584
Click on image to view high resolution
04-2584
Click on image to view high resolution
04-2584
Click on image to view high resolution
04-2584
Click on image to view high resolution

Dragon Tangram

[Gift Box]

Client

Xue Xue Institute, Taipei

Design

Xue Xue Institute, Taipei

creative direction

H-Yun Kuo,
Tsan-Yu Yin

art direction

Tsan-Yu Yin

strategic planning

Rebecca Hwang

photography

Po-Chao Hwang

The Dragon Tangram is a gift box for the Chinese New Year 2012, the beginning of the Year of the Dragon. The structure and graphic design of the package are inspired by the classic Chinese puzzle game tangram and by the art of paper-cutting. The packaging in Chinese vermilion is structured into seven separate boxes. After consuming the delicious contents, the boxes can be used as tangram tiles and, with the included instructions, combined into various auspicious animals. The instruction card features characteristic die-cut symbols on the front. On the back are hints and assembling solutions for beginners. The objective is to encourage customers to use their imagination and create new figures and designs.
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