05-00241
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05-00241
Click on image to view high resolution
05-00241
Click on image to view high resolution
05-00241
Click on image to view high resolution
05-00241
Click on image to view high resolution

Do Something against Climate Change

[Cinema Commercial]

Client

Berliner Stadtreinigung (BSR), Berlin

Design

Peperoni Werbe- und PR-Agentur GmbH, Potsdam

Film Production

trigger happy productions GmbH, Berlin


This commercial by the waste disposal service company Berliner Stadtreinigung (BSR) promotes the look and feel of a Greenpeace appeal. The images of melting glaciers and arctic animals – musically accompanied by Mozart’s Requiem – demonstrate the dramatic changes suffered by our planet. Normally, such type of ad calls for donations. The turning point here, however, comes with a surprising twist: the donation boxes are waste containers. The message is that everybody can do a little every day to help reach global climate targets by separating waste.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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