The 39/22 olive oil brand was named after Greece’s geographical coordinates. Its identity balances between the virility of the men who harvest the land and the opulence of Mother Earth. The female figures on the labels of the monovarietal olive oil containers are derived from representations of females in the Cycladic, Minoan and Archaic periods of Ancient Greece. The wooden lids of the tin containers were chosen as a direct reference to the origin of the product, the tree.